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  • Now bragging about all the stuff I did with Copy

    • Vaaren

    • Communication strategy
    • Marketing strategy
    • Social media strategy
    • Copy
    • When structuring marketing, comms and socials, it becomes one less thing to worry about. It becomes a part of your workflow. I’m pretty much Vaaren’s internet daddy, teaching them how to ride the online bike without …

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    • North Windsurfing

    • Verbal identity
    • Tone of voice
    • Copy
    • Windsurfing is entering the third dimension and North Sails is leading the way. Worked intensively with North Actionsports Group from 2020-2022 to revamp the brand.

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    • Mystic 2022

    • Verbal identity
    • Tone of voice
    • Copy
    • An exciting milestone as Mystic moves into a new phase of offering their customers new digital experiences and possibilities. I helped them find their new voice and verbal identity while also writing …

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    • Super alt text

      Stay Sane, Stay Safe

    • Communication
    • Copy
    • PR
    • Production
    • Campaign
    • In response to the pandemic called COVID-19, my partners in crime Studio Lennarts & De Bruijn came up with a positive poster platform and asked if I wanted to write some text for it. We liked …

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    • Skateboard Training 2021

    • Verbal identity
    • Copy
    • Dutch
    • Skateboardtraining.nl decided to do an overhaul of their brand and image. They asked me to rewrite their copy and come up with some funky new stuff!

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    • Arend Groosman

    • Verbal identity
    • Tone of voice
    • Copy
    • Translation
    • Step into the light of Arend Groosman. Arend makes beautiful, transformable and spatial objects with a unique construction system. He was in need of a verbal identity with accompanying tone of voice, …

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    • Digital Humanities

    • Campaign
    • Project management
    • Copy
    • Creative strategy
    • Social media
    • Since we’re entering a huge digital era, this also impacts how we should view and study Humanities. To promote what study programmes the centre has to offer they were in need for a great and …

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    • Studio Lennarts & De Bruijn

    • Copy
    • Editing
    • WWW
    • If there’s a pair I really like working with, it’s these guys. We’ve worked together on NATPAK and Stay Sane, Stay Safe; but in this case I totally renovated and edited the copy on …

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    • Skateboard Training

    • Verbal identity
    • Copy
    • Dutch
    • New kid in town! Skateboardtraining.nl opens up the world of 7 ply and concrete to a wider audience. Their hub? The official Olympic indoor park in The Hague!

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    • Progressive concept, strategy & production bureau

    • bureau@overdeschreef.com